Now, it's expanding to small towns and hurting chains like Chick-fil-A, according to Placer.ai.
Popular steak house chain Texas Roadhouse, which is 1.6 miles from the new Chipotle, saw year-over-year traffic slide by 5.27% in April and by 3.92% in May 2023.
A Chick-fil-A less than a mile from Chipotle, saw foot traffic decrease four out of five weeks in May, Placer.ai reports.
"I don't see how Chipotle's brand can transfer to small towns."
Chipotle isn't betting all of its growth on small towns.
Persons:
Chipotle, Placer.ai, Jack Hartung, Tim Powell, Zers, Powell
Organizations:
Service, Wall Street, Placer.ai, Texas, X
Locations:
Wall, Silicon, Chipotle, America, Texas, San Angelo , Texas, The Texas, McDonald's, Covington , Louisiana, Camden , Delaware, Washington, Canada, France, Germany